nteractive design how to attract user attention



attention refers to the ability of one’s mental activities to point and focus on something. Usually we carry micro-blog with a cellphone on the subway. We may not be able to pay attention to how many passengers are coming up, or what the passengers are talking about, or even maybe standing. We operate the computer and open N windows, we listen to songs, browse a news, and also pay attention to the news from QQ. The researchers recruited a group of college students to test their daily tasks without operating computer / tv. The experiment found that attention was switched 120 times in 27.5 minutes, more than 4 times per minute on average. Among them, the attention of young students was more frequent between different media, and the attention remained shorter for only 2.3 seconds.

therefore, how to take the initiative in the process of communicating with the user, the core lies in whether the user’s attention can be firmly grasped, and guide him to set goals for us.

then, in what circumstances do we need to attract the attention of our users,


1. has new messages delivered to

, for example, my cell phone receives a message that lets me notice it quickly and read it.


2. operation status changed

the most common QQ offline, offline, and friends on the assembly line.


3. reminds

my laptop may be short of power.



was driving, the navigation indicated that I needed a turn.


4. error

when an error occurs, the designer wants the user to be concerned about the error of the information.


5. helps users quickly locate useful information

search for a keyword, search results page, where all the key words appear red display. This makes it easier for users to find and see where keywords are located.


How does

attract user attention,


is still the mainstream of vision, that is, notifications display various information on the screen. The mode of hearing can, in some places, be supplemented by vision. On mobile devices and PAD terminals, they can also vibrate to attract attention.