Granddaughter cooks the way `Mama Rita’ taught her

first_imgWHY DID YOU START THIS BUSINESS? My grandmother, “Mama Rita,” passed away from cancer, and the business opened in her honor. We use her recipes, taught to me as a young girl. WHERE DID YOU GET THE IDEA? I shared a close bond with my grandmother. She passed the recipes down to me. In 2003, she died of cancer, and I named the restaurant in her honor. HOW LONG WAS IT FROM CONCEPT TO OPENING? Eight months. WHAT DID YOU DO DURING THAT TIME? We searched for a location and built it, and we got the necessary permits. WHAT WERE YOUR START-UP COSTS AND HOW DID YOU FINANCE THE BUSINESS? $150,000, personally financed through savings. WHO DID YOU RELY ON FOR ADVICE? Other caterers and business professionals like my lawyer, my restaurant accountant, consultants and networking through the chamber of commerce and Rotary Club in Thousand Oaks. WHAT HADN’T YOU CONSIDERED BEFORE OPENING? Designing a business plan, staying organized, how to properly price products for the market to cover costs and the costs of construction. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $500,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? The successful opening of our second location, packaging our product to sell at Costco or TJ’s, and continued growth and productivity that leads to making a successful and profitable small business.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! OWNER: Laura Papenfus ESTABLISHED: 2004 NUMBER OF EMPLOYEES: Seven DESCRIBE YOUR BUSINESS: We serve authentic Mexican food, catering and takeout, prepared in a healthy and fresh way, and keep to family traditional recipes – the best chips, salsa and guacamole, hands down. IS THIS YOUR FIRST BUSINESS? Yes. BUSINESS NAME: Mama Rita’s Authentic Mexican Cuisine BUSINESS ADDRESS: 31139 Via Colinas #208, Westlake Village, CA 91362 PHONE: (818) 991-6009 E-MAIL: [email protected] last_img