Previous Article Next Article National Air Traffic Control Services has been forced to apologise to staffafter a controversial recruitment advertisement placed in Loaded magazine wasaccused of being sexist. It features alongside adverts for cannabis seeds, sex lines and sex websitesin this month’s issue of the archetypal lads magazine. Entitled ‘Bird Watching’ it shows a picture of two men leering and askspotential applicants to “imagine the bird you’re talking to is a Boeing747,” adding “you have a rare knack for visualising information in3D”. David Luxton, national secretary of Prospect Union which representscontrollers, has sent a complaint to the NATS chief executive. “Airtraffic controllers are broad minded but this is clearly offensive and veryinsulting, especially to women. It’s so blatantly sexist. Air traffic controlis supposed to be a top class profession – not a top shelf one.” Management at NATS has published a hurried apology on the company intranetafter complaints from employees – 25 per cent of whom are female. A spokesman for NATS said it hoped to recruit 130 new controllers this yearand this was an attempt to attract younger staff. “While the intention was good, the advertisement and where it wasplaced in the magazine was not. We’ve apologised to our staff unreservedlybecause the advert was inappropriate,” he said. The news comes as another blow to the beleaguered service following staffingproblems, a pay dispute, computer failures and a disastrous move to its new£623m base at Swanwick. Sexist air controllers ad runs into some turbulenceOn 24 Sep 2002 in Personnel Today Related posts:No related photos. Comments are closed.